Business Management/ Professional Development /Small Business Summer 2008 Specialty Food Business (KTD) Creativity in Business (KTD) MARKETING Better Marketing Overnight (KTD) Become a Successful Consultant (KTD) ONLINE MARKETING CLASSES Mystery Shopping Patents, Prototypes and Profits Rights, Royalties and Revenue Streams A License to Print Money ONLINE SMALL BUSINESS CLASS Import Export Now So You Want to Start a Specialty Food Business Perhaps your friends and family have encouraged you to sell your delicious BBQ sauce, homemade cookies or jams; perhaps you have already begun and want information on expanding; or maybe you just need an overview of the marketplace to point you in the right direction. Whatever your motivation, you will gain a competitive edge by learning the ups and downs, the ins and outs of the trendy specialty food industry from an insider. Topics include the planning and production process, contacts to get you started, capitalization options, creative marketing ideas, unraveling the distribution network and more. Course fee includes a packet containing worksheets, resource guides and current trend analyses. Anni Minuzzo is a 27-year veteran in the food trade, has owned a wholesale baking company for over 18 years, teaches in four regional counties and is a business coach. Wednesday, 5:40-8:30pm July 16 Kentfield Campus, Science Center 177 Fee $55 (Includes $5 materials fee) Course #65095 Return to top CAREER DEVELOPMENT Creativity in Business Ideal for entrepreneurs, artists and professionals who wish to discover and consistently tap into their full creative potential. This evocative workshop introduces participants to the experience that voted this the most popular course in the Stanford MBA program for over twenty-five years. You will learn key tools that will: Challenge you to remove blocks to your creativity, passion and purpose Inspire increased risk taking, innovative problem solving and consistent breakthrough thinking Re-ignite motivation and passion for work through exploring the alignment between your profession and legacy Develop a vision and action plan around your goals and challenges to make your vision a reality Malaya Llewellyn Quinn, MA, is a certified Creativity In Business teacher. She has been a creativity coach, artist, expressive arts therapy educator and entrepreneur for over twenty-five years. Saturday, 10am-4pm July 19 Kentfield Campus, Harlan Center 161 Fee $77 (Includes $12 materials fee) Course #65051 Return to top MARKETING Better Marketing Overnight: Even for People Who Hate to Sell There is terrific competition between service businesses whether you are a psychologist, a construction company or in retail. It is no longer enough to provide quality service and wait for the word to spread. Fortunately it is relatively easy and inexpensive to dramatically improve your marketing, and we can show you how. We will cover what you need to know to comfortably and effectively promote your business in a way that makes a "service business" truly a service. You will leave with a 52-week "mini-plan" for setting up regular, painless marketing and a book written by the instructor. Dr. Rick Crandall has worked as a business consultant for over 20 years and is author of Marketing Your Services: For People Who Hate To Sell (1995) and 1001 Ways To Market Your Services (1997). Saturday, 1-5pm June 21 Kentfield Campus, Harlan Center 161 Fee $70 (Includes $20 materials fee) Course #65052 Return to top How to Become a Successful Consultant There is little middle ground in the success rate of consultants. They tend to be either quite successful or rather unsuccessful. Success in consulting is not a function of knowledge or technical ability. It comes largely from business strategies, how you relate to clients, your business skills and style of approach. This seminar will cover all you need to know to start a consulting career or improve your current one, including: Defining your "product" How to target your market How to obtain that key first client How to improve referrals How to sell, not hard sell Fee structures and agreements What successful consultants are doing now You will leave the class with a 200-page book written by the instructor. Dr. Rick Crandall has worked as a business consultant for 20 years and worked with the Academy of Professional Consultants. Saturday, 1-5pm June 28 Kentfield Campus, Harlan Center 161 Fee $70 (Includes $15 materials fee) Course #65053 Return to top Another course of interest . . . How to Buy and Sell on eBay is listed under Computers. ONLINE MARKETING CLASSES To register for online programs and classes, follow the directions on registration page. The next step is to email your email address to michael.lewis@marin.edu. Please include your name and course names. Mystery Shopping Get paid to go shopping as a freelance mystery shopper! Mystery shopping is used by hundreds of well-known businesses in the United States to ensure consistent, top-quality customer service from their employees. Paid shoppers earn from $10-$40 per hour and are in regular demand. This four week, Internet-based, online course will provide you with information about how to become a freelance shopper or to set up your own business service. The course has four modules and includes case studies, exercises and handouts. Rick Sheridan Fee $79 June 18/Course #65117 July 16/Course #65118 Aug. 20/Course #65119 Return to top Patents, Prototypes and Profits This four-week course covers patent dos and don'ts; patent searches; patent infringement; filing a patent application for $75; creating prototypes; finding markets for your product; trade secrets; public domain and trademark definitions; doing it yourself vs. attorneys or invention marketing companies; and doing your own manufacturing vs. selling or licensing. We use a step-by-step process to cover material and include most forms. Claudia M. Doege Fee $59 June 18/Course #65108 July 16/Course #65109 Aug. 20/Course #65110 Return to top Rights, Royalties and Revenue Streams Artists, authors, crafters, musicians, photographers, publishers! Focusing on copyrights and trademarks, we cover the step-by-step process from idea or design to ownership of the work, the forms needed, and the ultimate sale or license. "Fair Use," public domain items, trademarks and new copyright laws are all explained and a list of 365 ways to distribute your work is included. Claudia M. Doege Fee $59 June 18/Course #65111 July 16/Course #65112 Aug. 20/Course #65113 Return to top A License to Print Money How do you bring that great idea or product to market that you've already copyrighted or patented, especially without the time or finances to risk manufacturing it yourself? You license it! This four-week course gives specific information and forms on where and how to obtain license fees for your ideas or products. Claudia M. Doege Fee $59 June 18/Course #65114 July 16/Course #65115 Aug. 20/Course #65116 Return to top ONLINE SMALL BUSINESS CLASS To register for online programs and classes, follow the directions on registration page. The next step is to email your email address to michael.lewis@marin.edu. Please include your name and course names. Import Export Now! Do you want to import and/or export goods or services and could benefit from a step-by-step course? This nine-week seminar course is appropriate for people with zero business background as well as established businesses looking for new trade. Learn how to develop your product or service, find the best suppliers and customers and work with banks, insurance companies, government agencies and other trade agencies. You will be taken through licensing and permits, setting yourself up for properly conducting trade worldwide at the small business level. John Spiers Fee $95 9 Wednesdays, 6-8am June 18-Aug. 13 Course #65120 Online Business courses are available! Just click here.... Return to top

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